Course curriculum
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1
Section 1.0: Marketing & Acquisition Fundamentals
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Scaling A Service Business - $0-100K/mo.
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The Infancy Stage of a Business
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How To Play The Game [The Optimal Service Business Model]
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Acquisition Metrics (Sales & Marketing)
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The Practice Scorecard (A tool for metric tracking)
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The Alignment Triangle
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Profitable Clinical Pricing Models
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How To Determine What To Charge [Calculator Walkthrough]
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2
Section 2.0: Building Audience & Setting Appointments For Free
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Prospecting For Service Businesses
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Daily Activities For Success
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Creative Follow Up
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Appointment Setting Scripts
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3
Section 3.0: Intro To Paid Advertising
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Intro To Direct Response Marketing
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New Patient Marketing & Advertising Mindset
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New Patient Offer Creation 101
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Advertising Critical Lessons & Best Practices
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What is a Meta Pixel & How Does It Work?
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What Is Ad Fatigue?
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Lead Forms vs. Landing Pages
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Standard Events & Cyclical Campaigns
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Anatomy of An Ad Part I
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Anatomy of An Ad Part II
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The Conversion Heuristic
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4
Section 4.0: Paid Advertising Part I
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Meta Business Manager Overview
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Meta Campaign Structure: Part I - Overview
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Meta Campaign Structure: Part II - Campaign Level
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Meta Campaign Structure: Part III - Ad Set Level
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Meta Campaign Structure: Part IV - Ad Level
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Full Meta Ad Setup [2025 Update]
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Advertising Copies
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How To Write Ad Copy From Scratch
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How To Install A Meta Pixel (Part I)
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How To Setup Setup A Meta Pixel & API (Part II)
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How To Make Corrective Actions
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How To Build A Simple Follow Up System
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5
Section 5.0: Paid Adverting Part II
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Meta Ads Policy
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How The Auction/Algorithm Works On Meta
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Ket Metrics To Look At and What They Mean
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How To Setup Your Columns/Dashboard
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How To Diagnose Ad or Funnel Issues Using Your Dashboard
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6
Section 6.0: GoHighLevel/Lead Connector Training + Lead Management Best Practices +
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Want To Steal Our Exact GHL Setup?
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[CGA Hub] Lead Capture Overview (Ads, Landing Pages And Booking Pages)
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[CGA Hub] Platform Overview
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[CGA Hub] The Opportunities Tab [Your Lead Pipeline]
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[CGA Hub] Confirming New Patient Appointments [*VERY IMPORTANT*]
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[CGA Hub] Confirming New Patient Appointments [Double Checking Time Zones!]
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[CGA Hub] Manual Scheduling & Rescheduling Patients
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[CGA Hub] Patient Communication [Text, Email, Phone]
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[CGA Hub] Updating Contact Status & Stopping Communication
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[CGA Hub] Updating Lead Contact Information
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[CGA Hub] Managing Your Calendar And Time Off
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[CGA Hub] Setting Up Mass Outreach Campaigns To Past Leads
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[CGA Hub] Downloading Contacts From Software
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[CGA Hub] Downloading & Using The CGA Hub Mobile App (App = Lead Connector)
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[Apt Setting] Appointment Setting Overview
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[Apt Setting] Four Pillars of Successful Appointment Setting
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[Apt Setting] Modern Best Practices For Lead Follow Up & Revenue Maximization
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[Apt Setting] Advanced Phone Training
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[Apt Setting] Nights & Weekends Lead Communication
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[Apt Setting] Over The Phone Credit Card Collection
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[Apt Setting] Creative Follow Up
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7
Section 7.0: Mastering Sales & ROFs
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The Three Rules of Sales [Intro To Selling With Positive Intent]
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The C.L.O.S.E.R Framework [How to execute effective sales conversations]
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The Value Equation [How To Successfully Sell At Higher Prices]
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FAB+Q [Maximizing Demonstrated Value In Your Pitch]
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The Trust Flywheel
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The Perfect Sales Process (Day One // Discovery Exam)
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The Perfect Sales Process (Recommendations & Financials)
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Objection Handling Masterclass
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About Dr. Amyas Kabir
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How To Maximize Your Conversions Ft. Dr. Kabir
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Day One Walkthrough [Dr. Kabir - Role Play]
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Day One Script Psychology [Dr. Kabir - Role Play]
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Day Two Walkthrough [Dr. Kabir - Role Play]
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Transitioning From Corrective Care To Lifetime Care [Dr. Kabir - Role Play]
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Third Money Patient Conversions [Dr. Kabir - Role Play]
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Objection Elimination & Handling [Dr. Kabir - Role Play]
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Spouse Objection Handling [Option One] [Dr. Kabir - Role Play]
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Spouse Objection Handling [Option Two] [Dr. Kabir - Role Play]
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Bonus: 20 Rules of Closing [Handout]
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8
Bonuses
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The Referral Masterclass
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Advanced Marketing - Scarcity
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Advanced Marketing - Urgency
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Advanced Marketing - Bonuses
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ADVANCED TRAINING - Cashflow Designed
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Scaling With Systems
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6 Pillars Exercise - A Scaling Methodology
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Seven Steps To Uncovering & Discovering Your Core Values
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