Course curriculum

  • 1

    Section 1.0: Marketing & Acquisition Fundamentals

    • Scaling A Service Business - $0-100K/mo.

    • The Infancy Stage of a Business

    • How To Play The Game [The Optimal Service Business Model]

    • Acquisition Metrics (Sales & Marketing)

    • The Practice Scorecard (A tool for metric tracking)

    • The Alignment Triangle

    • Profitable Clinical Pricing Models

    • How To Determine What To Charge [Calculator Walkthrough]

  • 2

    Section 2.0: Building Audience & Setting Appointments For Free

    • Prospecting For Service Businesses

    • Daily Activities For Success

    • Creative Follow Up

    • Appointment Setting Scripts

  • 3

    Section 3.0: Intro To Paid Advertising

    • Intro To Direct Response Marketing

    • New Patient Marketing & Advertising Mindset

    • New Patient Offer Creation 101

    • Advertising Critical Lessons & Best Practices

    • What is a Meta Pixel & How Does It Work?

    • What Is Ad Fatigue?

    • Lead Forms vs. Landing Pages

    • Standard Events & Cyclical Campaigns

    • Anatomy of An Ad Part I

    • Anatomy of An Ad Part II

    • The Conversion Heuristic

  • 4

    Section 4.0: Paid Advertising Part I

    • Meta Business Manager Overview

    • Meta Campaign Structure: Part I - Overview

    • Meta Campaign Structure: Part II - Campaign Level

    • Meta Campaign Structure: Part III - Ad Set Level

    • Meta Campaign Structure: Part IV - Ad Level

    • Full Meta Ad Setup [2025 Update]

    • Advertising Copies

    • How To Write Ad Copy From Scratch

    • How To Install A Meta Pixel (Part I)

    • How To Setup Setup A Meta Pixel & API (Part II)

    • How To Make Corrective Actions

    • How To Build A Simple Follow Up System

  • 5

    Section 5.0: Paid Adverting Part II

    • Meta Ads Policy

    • How The Auction/Algorithm Works On Meta

    • Ket Metrics To Look At and What They Mean

    • How To Setup Your Columns/Dashboard

    • How To Diagnose Ad or Funnel Issues Using Your Dashboard

  • 6

    Section 6.0: GoHighLevel/Lead Connector Training + Lead Management Best Practices +

    • Want To Steal Our Exact GHL Setup?

    • [CGA Hub] Lead Capture Overview (Ads, Landing Pages And Booking Pages)

    • [CGA Hub] Platform Overview

    • [CGA Hub] The Opportunities Tab [Your Lead Pipeline]

    • [CGA Hub] Confirming New Patient Appointments [*VERY IMPORTANT*]

    • [CGA Hub] Confirming New Patient Appointments [Double Checking Time Zones!]

    • [CGA Hub] Manual Scheduling & Rescheduling Patients

    • [CGA Hub] Patient Communication [Text, Email, Phone]

    • [CGA Hub] Updating Contact Status & Stopping Communication

    • [CGA Hub] Updating Lead Contact Information

    • [CGA Hub] Managing Your Calendar And Time Off

    • [CGA Hub] Setting Up Mass Outreach Campaigns To Past Leads

    • [CGA Hub] Downloading Contacts From Software

    • [CGA Hub] Downloading & Using The CGA Hub Mobile App (App = Lead Connector)

    • [Apt Setting] Appointment Setting Overview

    • [Apt Setting] Four Pillars of Successful Appointment Setting

    • [Apt Setting] Modern Best Practices For Lead Follow Up & Revenue Maximization

    • [Apt Setting] Advanced Phone Training

    • [Apt Setting] Nights & Weekends Lead Communication

    • [Apt Setting] Over The Phone Credit Card Collection

    • [Apt Setting] Creative Follow Up

  • 7

    Section 7.0: Mastering Sales & ROFs

    • The Three Rules of Sales [Intro To Selling With Positive Intent]

    • The C.L.O.S.E.R Framework [How to execute effective sales conversations]

    • The Value Equation [How To Successfully Sell At Higher Prices]

    • FAB+Q [Maximizing Demonstrated Value In Your Pitch]

    • The Trust Flywheel

    • The Perfect Sales Process (Day One // Discovery Exam)

    • The Perfect Sales Process (Recommendations & Financials)

    • Objection Handling Masterclass

    • About Dr. Amyas Kabir

    • How To Maximize Your Conversions Ft. Dr. Kabir

    • Day One Walkthrough [Dr. Kabir - Role Play]

    • Day One Script Psychology [Dr. Kabir - Role Play]

    • Day Two Walkthrough [Dr. Kabir - Role Play]

    • Transitioning From Corrective Care To Lifetime Care [Dr. Kabir - Role Play]

    • Third Money Patient Conversions [Dr. Kabir - Role Play]

    • Objection Elimination & Handling [Dr. Kabir - Role Play]

    • Spouse Objection Handling [Option One] [Dr. Kabir - Role Play]

    • Spouse Objection Handling [Option Two] [Dr. Kabir - Role Play]

    • Bonus: 20 Rules of Closing [Handout]

  • 8

    Bonuses

    • The Referral Masterclass

    • Advanced Marketing - Scarcity

    • Advanced Marketing - Urgency

    • Advanced Marketing - Bonuses

    • ADVANCED TRAINING - Cashflow Designed

    • Scaling With Systems

    • 6 Pillars Exercise - A Scaling Methodology

    • Seven Steps To Uncovering & Discovering Your Core Values